As the future remains unknown a year after the pandemic (and consider the future has always been uncertain), have you noticed a shift in how business is being done?
The last two decades I’ve focused on social enterprise, socially responsible, business, conscious business, being a changemaker, etc. As new trends and nomenclature emerge, has anything really changed since the pandemic? Is a new business paradigm emerging?
Below are business trends I’ve noticed have magnified during the pandemic:
- From transactional relationships to true caring relationships
- From war language (“crushing it” “dominate your market” “defeat the competitor!”) to love language based on impact, collaboration, and doing what’s right
- From “bro marketing” of fake urgency, 10x-ing results, and manipulative sales calls to heart based sharing that cares first about LONG term outcomes
- From the hustle and grind to paying attention to your online self than real self to the Unhustle Movement where it’s encouraged to go OFFline
- From biased human surveillance social media designed for profit to humane technology designed consciously
- From fear based, divisive news to love based dialogue and understanding
No judgment or shame on the old paradigm.
Truth be told, I’ve used the old paradigm. I was trained in the old paradigm as a new entrepreneur.
It took a solid year for me (and counting!) to trust myself and my own inner wisdom and wean off the tactics I’ve been taught from many online programs and experts that no longer served.
Can’t tell you how many times I’ve invested thousands in a program, only to find when looking “under the hood” that these 7 figure, multi 7 figure companies were in the red!!
These 7 figure companies weren’t in the red because of the pandemic. They are because they are in the old paradigm–focusing on new sales and churning new clients versus delivering on customer care and renewals.
I admittedly used to be wowed by big revenue numbers in placing my trust. Or wanted access to their network.
Now I just don’t care. I want to do business that I trust because they care, are competent, and have my best interest in mind.
(Pro tip: If you simply ask “what percentage of customers renew with you?” you’ll learn a lot! I strive for 50% or higher. Some companies are less than 15%. This *can* be a sign of customer churn.)
What’s even more fascinating is that small, teeny revenue businesses actually can profit the same or MORE than these huge companies…!
Knowing all this, you might sometimes feel like you’re the only one who cares in standing for a world of peace.
Well, you’re not alone.
Our company has made a huge migration of our online Community of Conscious Entrepreneurs off Facebook to a more conscious platform on Mighty Network.
A community free of becoming addicted or comparing yourself with others.
A community where you won’t be subtly led down a rabbit hole to be profited on.
A community where your brain won’t be unconsciously manipulated.
(Here’s the brain science of how social media platforms are designed intentionally to exploit human weakness ie. inciting fear or rage to want you to share, or spread misinformation because it’s profitable but toxic for creating division, etc.)
It’s time to take a stand for the love of humanity.
As the future of business shifts priorities from solely the bottom line at the cost of human well-being, our planet, and focusing on what matters most in our life, what actions can your business take to become more conscious?
How is your company paying attention to leaving a digital footprint that positive impacts the world ?
What companies do you support in using their products and services? Are they conscious? Does that matter to you?
Vote with your click. Vote with your dollar for the world you want future generations to be born into. Their lives depend on it.
Anna S. Choi, CEO and Founder of Conscious Business Coaching, TEDx Speaker, and Forbes Author, is committed to elevating humanity’s consciousness by empowering high achieving, six-figure conscious entrepreneurs and business leaders to prevent burnout while scaling their company.
As a broke art major with zero experience or connections, she started and sold her first financial planning business grossing six figures by age 25. Burned out from the hustle and grind, she pursued energy mastery since 2014 as a taekwondo martial artist, body and brain yoga instructor and educator, and flow consultant now helping her high achieving clients grow in flow through energy mastery.
If you’re interested in growing your business with balance not burnout visit www.annasunchoi.com.